Direct Marketing Research Questionnaire March 08
Please take 5 minutes during the course of the day to complete this questionnaire to establish the priorities and critical issues and best service providers concerning direct marketing in SA.  It will greatly help us with our '08 planning so that we can focus our attention on the issues that matter to you.  Your information will be held secure and your name not released to any third party.
We will e-mail you a copy of the survey results.


           
Title: Initials: Surname:
Job Title:
Email:
 
Telephone:
Company:
Primary business activity:
Annual turnover    
 


2008 Marketing Budget
 
What percentage of your total marketing budget do you spend on Direct Marketing? % 
By what % do you intend to increase your spend on Direct Marketing (2008 versus 2007)? % 

Please list the products/services you promote via Direct Marketing
1.
2.
3.
4.
5.
6.
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10.

2008 Priorities- Do you intend to spend more / same / less and please rate relative importance on a scale of 1 to 5 (5 being most important)
     

Permission marketing Rating
Generating sales leads Rating
Customer retention Rating
Reducing customer churn Rating
Increasing transaction value Rating
Customer profiling and modeling Rating
Database technology enhancements Rating
Database management Rating
Loyalty programmes Rating
Data enrichment (external sources) Rating

Do not contact list
Do you have a formal process for advising marketing management about the "DO NOT CONTACT" or unsubscribe requests?
   

Direct Marketing Campaign Components  
Please rate the relative importance of the following components in terms of optimizing response.  
   
List provider (be it external leads or internal database)
Database analysis and strategy planning
Data enrichment for optimal strategy execution
Offering developed and chosen for the campaign
Choice of medium for strategy execution
Creative design and execution
Mailing distribution and campaign implementation
Follow up marketing activity

Customer Service Management
Do you utilize a contact centre?  
If "YES":  
If yes, do you intend to spend:  
If No, do you intend to utilize a contact centre during 2008?  

Please rate the primary roles of your direct contact centre on a scale of 1 to 5, 5 being most important
                                                                                                                                                                      
  Telemarketing Rating
  Service support Rating
  Database cleanups Rating
Do you intend to invest in customer service management systems?
Do you intend to invest in sales force automation systems?
 
Direct Communications
Do you intend to invest money in any of the following categories? If yes, please rate relative importance on a scale of 1 to 5, 5 being most important.
                                                                                                                                                                       
  Direct mail Rating
  E-messaging Rating
  Mobile marketing (eg,SMS,MMS,etc) Rating
  Web based marketing Rating
  Search engines Rating
  Direct to home Rating
  Other (please specify) Rating

Preferred service providers
Please identify the service providers you would short list for each category listed below
(maximum three per category please)
 
Direct Marketing Consultants/Agencies
1.
2.
3.

List Providers
1.
2.
3.

Marketing Analytics/Profiling/Segmentation
1.
2.
3.

Database Management Services
1.
2.
3.

Contact Centres
1.
2.
3.

Customer Service Technologies
1.
2.
3.

Messaging Services
1.
2.
3.

Mobile Marketing Services
1.
2.
3.

Content Management Services
1.
2.
3.

Mailing/Distribution Services
1.
2.
3.

DMA Annual Conference
The DMA is concidering a 3 day conference later this year, and we'd like you to rate the topics listed below on a scale of 1 to 5, 5 being most interesting. Please nominate additional topics and any comments about particular issues are very welcome.
                                                                                                                                                            
Marketing in Africa in this electronic age Rating
Making every cent count with interactive advertising
Advertising, direct marketing, marketing research, branding, 		Rating
Telemarketing and sales - all in pursuit of organizational objectives Rating
Industry growth through alliances by all involved in marketing all over across Africa Rating
Establish one African village of marketers Rating
Creating new breed of marketers - closing the gap between higher learning Institution and the actual marketing environment Rating
The making of a life time customer(creating partners just not customers) Rating
Marketing - too important for the firm to be left to marketers only Rating
Measuring return on marketing investment Rating
African marketing - how are we faring at the global level? Rating
Marketing audit - a key to successful implementation of marketing strategies Rating
Recent trends and challenges marketers are facing today Rating
The future of marketing in Africa - looking at it from an acute angle Rating
The formation of a monitoring body for Africa Rating
     Creating a monitoring of marketing in Africa - why now?    
     Marketing that makes sense to the company financial manager    

Conference Duration
Please tick the number of days you would prefer

DMA Membership
Are you interested in joining the DMA?

                                                                                                                                                            Submit